“Word of mouth and sharing Krupnikas with people has been the best marketing
tool. It is a very accessible drink, on its own or served as a cocktail, and
most people will enjoy a glass or two. The Durham News Service, run by the
Durham Convention & Visitors Bureau, has also helped a lot to get the word out to local
media outlets. It has been like having a free PR company.”
— Rim Vigalys, owner of Brothers Vigalys and maker of Krupnikas, quoted in Gourmet deVille
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